3 Saville Row: The Beatles Fan Experience

The doors of 3 Savile Row will open to the public next year. Although the address does not sound familiar, the street is known as the heart of British tailoring. Number 3 Saville Row is one of the most iconic and important buildings in British music. The former home of the Beatles’ record label Apple Corps, and the location of the band’s final public performance when they took to its rooftop in 1969.

Apple Corps has now re-acquired the building in Mayfair, central London, and plans to open it to the public as a new tourist attraction in 2027.

Across seven floors, The Beatles at 3 Savile Row will showcase items from the Apple Corps archives and host temporary exhibitions and a shop. The biggest attractions, however, will be a recreation of the studio where the band recorded their last album, 'Let It Be', and access to the rooftop where that poignant final concert was performed.

Paul McCartney, who recently revisited the Georgian mansion house, said: “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans, and I’m excited for people to see it when it’s ready.” His bandmate Ringo Starr described it as “like coming home”.

The Beatles founded Apple Corps in the late 60s to gain control of their own financial affairs and with the intention of backing other artistic and business ventures, ranging from music and film to retail and electronics. When the band split in 1970, it found new purpose as the guardian of their legacy, stewarded by their former road manager, Neil Aspinall, until shortly before his death in 2008.

Apple Corps left Savile Row in 1976 and today the company’s chief executive is Tom Greene, who is overseeing the ambitious return. “Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in,” he said. Regarding the rooftop, he confided: “Even the railings remain the same from that famous day in 1969.”

That open-air performance featured five new Beatles songs, performed across nine takes: 'Get Back', 'Don’t Let Me Down', 'I’ve Got a Feeling', 'One After 909' and 'Dig a Pony', plus a rendition of 'God Save the Queen' The unadvertised gig was filmed for Michael Lindsay-Hogg’s 1970 documentary about the making of 'Let it Be', and attracted an astonished crowd of passersby – plus the police. Two officers entered the building, climbed to the roof and switched off the band’s amps, though the band still managed to perform one last take of Get Back.

Elsewhere, 2026 looks to be a busy year for the two living Beatles – McCartney will release his new album ‘The Boys Of Dungeon Lane’ later this month, while Starr also released his 22nd solo album ‘Long Long Road’ in April.

The former includes a duet between the two former bandmates on ‘Home To Us’, a nostalgic reflection on their Liverpool roots that marks their first-ever vocal collaboration. It also features Texas’ Sharleen Spiteri and The Pretenders’ Chrissie Hynde.

Sam Mendes’ quartet of biopics about The Beatles is also on its way, with each film taking the perspective of a different member of the band. Set for release in April 2028, it will feature Paul Mescal as McCartney, Harris Dickinson as John Lennon, Joseph Quinn as George Harrison, and Barry Keoghan as Starr.

The 2020s have been one of the best decades ever for The Beatles. 

In 2021, Disney released 'Get Back' an acclaimed reworking of footage recorded for Lindsay-Hogg’s 80-minute 'Let it Be' film. Made by Lord of the Rings director Peter Jackson, the three-part documentary ran to nearly eight hours and spawned a further standalone film of the 3 Savile Row performance.

Then, in 2023, the band released a “new” song,  'Now and Then', which used AI technology to enhance demo recordings of the late John Lennon and George Harrison with newly recorded parts by McCartney and Starr. It reached No 1 in the UK, creating a record-breaking 54-year gap between chart-topping singles for a band.

And last year, the career-spanning 'Beatles Anthology' project, which originally told the band’s story across three albums of demos and outtakes, a TV documentary and a book in 1995 and 1996, was reissued and updated with a fourth album and a new documentary episode.

3 Saville Row is just an additional chapter in the greatest musical story ever. Will you be attempting to visit? I know I will be.